Online Marketing or also known as internet marketing, web marketing, digital marketing, search engine marketing (SEM) is defined as the process in which a product, brand or service is being promoted through the internet using tools that help drive traffic, leads, and sales.

Online marketing has quite an extensive scope which varies depending on your businesses requirements.

This includes a wider range of marketing elements to choose from such as website, SEO, Social Media and PPC /Banner Advertising.


In this modern day and age there is no better way to immerse your business in online marketing but to set-up a well-designed and user-friendly website this would be a good base for your marketing campaign.

These are a few of the benefits that you will get when having a website; it encourages interaction with your potential customers, it is relatively cost-efficient and increases your business’s credibility.

However, making your website as an attractive and viable tool for your there is still work that needs to be done especially on the back end of every site.

This encourages faster optimization on search engines on articles and content on your website.

Here is a link that you can use in order for you to understand how this works; https://yoast.com/

Here are the best web development platforms that you can start with;







*Open Cart


Once your website is up and running you would need SEO (Search Engine Optimization) to help your business grow and meet your goals.

Search engine optimization is crucial in making your website visible by way of ranking it through keyword search which helps it to perform well in organic searches by your potential customers to visit your website.

If you want to learn more about this you can check out this link; https://moz.com/

Here are the most popular search engines;

* Google Search

* Yahoo Search

* Bing Search

* Dogpile Search

* Duck Duck Go Search

* Yippy Search

* Google Scholar Search

Social Media

In your online marketing campaigns incorporating social media adds value to your website. Everyone these days are on different kinds of social media platforms this gets you to reach a wider audience.

Social Media does not only allow you to post, tweet or share videos and images, but this also develops a genuine bond between your customer and you.

These are the most famous social media networking sites;







*Vine Camera

*Ask fm



PPC/Banner Advertising

Everybody relies so much on the internet these days that getting news, shopping and even streaming your favorite TV shows is all done there.

This is where Pay-Per-click and banner advertising comes in.

This gets your banner ads and your offerings popping up in different websites and search engines from time to time helps in branding your product and services and allows you to make key changes in the optimization strategies to improve your Quality Score.

Why use this?

This is one of the more practical and profitable channels when it comes to generating higher ROI.

These elements have been known to be more effective than traditional marketing and the method can reach a wider scope of potential customers and higher conversion rate (return on investment/ROI).

For everyone who wants to get into online marketing, there are tools that will help you understand and learn where to start and in choosing the right marketing strategy that would best work for your business.

Like all business owners, they expect results and would want to know how these elements would be able to move and how you can monitor whether your marketing campaign online is working there are a lot of tools that can help you achieve this.

These links I have shared are tools that help you make your campaign a lot easier for you to manage them.

They can give you the metrics in measuring if your campaign strategy is working or if it needs to be modified to get the desired effect on your customers.

It is not as complicated as it looks as long as you learn the basic elements and understands the target your after or your customer base and how far you want to reach them.

Every brand has different needs. With this being said, it is important to distinguish which strategies fit your company the best.

Take note of these four elements and try them.  They have been tried and tested and definitely have worked for years than the traditional way of marketing.

However, results may not happen overnight but deciding to take action to reach your goal is the key.

There are lots of marketing tools and websites that you can search for that will help you and they offer free training for you to understand how everything works.

Once you have set the whole thing up but still have not achieved optimum results for your business and you’re in a stump.

You need to move to the next level. You might want to seek professional help from reliable, professional agencies that can assist you in getting the desired ranking you need.

There are agencies that cater to this; however, you need to be careful in choosing the right one, choose one that works with you, an agency that is dynamic in their methodologies and has worked with different companies and has given these companies the desired results they need.

Who knows this might be the big catalyst that you have been waiting for to increase your profit and sales.

Leave a Comment